Were The Superhumans | Rio Paralympics 2016 Trailer
This video begins with a man playing the drums with his feet–spectacularly, we should add!–and so instantly the interest of the viewer is peaked. From there, the video becomes more and more enthralling. Set to the empowering song, ‘Yes I can’ by Sammy Davis Jr. the video shows people with disabilities, including Paralympic stars, doing a range of incredible things.
In addition to becoming the second-most shared Olympics-themed ad on social media (of all time!) in the week of its launch, research into the campaign found that 74% of people felt more comfortable discussing disability after seeing it, and 59% felt it improved their perception of those with disabilities.
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