Alibabas Olympic Ad: Kenya Ice Hockey Team Dreams Big

By taking a real-life, inspirational story and applying it to their own brand, Alibaba were able to dramatically increase the attention of their video.

The video, about the greatness of small things / dreams /businesses, marks the start of a ten year partnership for Alibaba with the Olympic games, so they wanted to make sure they started with a bang. And, with 7 million views to date, they certainly did!