Alibabas Olympic Ad: Kenya Ice Hockey Team Dreams Big
By taking a real-life, inspirational story and applying it to their own brand, Alibaba were able to dramatically increase the attention of their video.
The video, about the greatness of small things / dreams /businesses, marks the start of a ten year partnership for Alibaba with the Olympic games, so they wanted to make sure they started with a bang. And, with 7 million views to date, they certainly did!
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